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Who's in charge of LA theatre anyway?
As much as I deeply love Los Angeles theatre, we are struggling in the leadership department, but here's how we can change.


Collaborative Leadership Models in Los Angeles Theatre
Building a new future for Los Angeles theatre is not a conversation about technology or theatre layouts. This problem will not be...


Lessons from losing the same job twice.
It takes a special kind of person to lose the same job twice.


How to stay connected professionally during social distancing
This time has lead to a major increase of online interactions. People are posting on social media more, creating new content, and...


Chaos, Theatre, and Hope
Los Angeles Theatre, I love you, you’re perfect, now change. Because we don’t really have a choice. Theatre as we know it has changed,...


How to keep your career moving when things are slow
Any arts industry has “busy seasons” and we are all currently in a slow period for theatre and live performances. However, seasons always...


Plays about women are not political, they are normal.
A friend and I both saw a show and he mentioned that the show was popular because it was so political. I snapped. This is the plot of a...


Nonprofit Marketing vs Social Marketing vs For-Profit Marketing Social Causes
I don't know why people think it's all the same. Let me explain why Center Theatre Group, #MeToo and Nike are not the same. In tonight's...


Please take your marketing seriously
Welcome to the second edition of "my marketing class fills me with immense anger and sadness and I express it to strangers on the...


"Everyone is our target audience" NO. THEY. ARE. NOT.
Buckle up for a rant, (but also I hope this helps you). I've been working in arts marketing for several years now, and yet have never...


Coffee to Cabaret - How to start a project
The last several months (or several years) I have been saying I wanted to start a blog. I already considered myself an online marketing...


How to beat imposter syndrome
At work I accidentally found all the applicants for the job I currently have. There were people with way more experience, master's...


How to balance multiple projects
A couple days ago I had a total mental breakdown. For the first time in a long time I felt completely overwhelmed. Immediately I wanted...


What's my age again?
"My friend's say I should act my age" I'm 23, and if you haven't heard the song "What's my Age Again" by blink-182, take the time to...


What do you do when you your future falls apart?
The other day I was talking to a friend who is about to graduate. "We can't all have our lives figured out like you do Michaela." I...


Podcasts that feed my soul
Los Angeles. I love you. The sunny days, the beautiful beaches and mountains. Your traffic is terrible. Everyone knows this. My commute...


17 to 23, one show started my career.
In 2012 I saw Allegiance at San Diego’s Old Globe Theatre. I was 17 and it changed my life. Five years later, I got to see it again and...


I cut all my hair off and dyed it purple.
Two weeks ago I walked into a salon with long brown hair and five hours later walked out with short purple hair. I had never done...


A year ago I left for London - how being lonely taught me to love myself.
I was just Michaela. I had to be okay with that. One year ago today I got on a flight to London. It was my last semester of college. I...


2017 Ovation Awards - A Love Letter to LA Theatre
This event is everything I love about my job. In Downtown Los Angeles, 1,300 people were in ballgowns and tuxedos in a historic and...
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